This Privacy Policy explains how 777cx collects, uses, stores, and protects personal data provided by players using the platform. We take your privacy seriously. Every Pakistani player on 777cx has the right to understand exactly how their information is handled — and this document gives you that full picture in plain, clear language.
All personal and financial data transmitted to and from 777cx is protected by 256-bit SSL encryption. Your information is never sent over unencrypted channels.
777cx does not sell, rent, or trade your personal data to third parties for marketing purposes. Your data is used solely to operate and improve your 777cx experience.
You have the right to access, correct, or request deletion of your personal data at any time. Submit a data request through the 777cx live chat or support email.
Identity verification data collected during KYC is processed strictly for regulatory compliance and fraud prevention, in line with international AML standards.
777cx ("we", "us", "the Platform", "777cx") is committed to protecting the privacy and personal data of every player who uses the 777cx platform at https://777cx.today. This Privacy Policy describes in full detail what personal information we collect, the purposes for which it is used, how long we retain it, who it may be shared with, and what rights you have in relation to your own data.
This Privacy Policy applies to all users of the 777cx platform, including registered account holders, visitors who browse the platform without registering, and any person who contacts our support team. By using any part of 777cx, you acknowledge that you have read and understood this Privacy Policy.
This policy should be read alongside our Terms & Conditions and our Responsible Gaming policy, both of which may contain additional information about how we process data in specific contexts.
Language: This Privacy Policy is written in English. Any Urdu-language summary provided by 777cx for the convenience of Pakistani players is not the authoritative version. In case of any inconsistency, this English-language document prevails.
777cx is the data controller for all personal data collected through the 777cx platform. As data controller, 777cx determines the purposes and means by which personal data is processed. 777cx operates to international gaming license standards and applies internationally recognised data protection principles throughout its operations.
For any data protection enquiries, requests, or complaints, players may contact the 777cx data protection team directly via the contact details in Section 15 of this policy.
777cx collects personal data through several channels: directly from you when you register or use the platform, automatically through your use of the website, and from third-party service providers where applicable. The categories of personal data we collect are detailed in the table below.
| Category | Examples | Collection Method |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, passport number, nationality | Registration form, KYC verification |
| Contact Data | Mobile number, email address, city of residence (e.g. Karachi, Lahore, Islamabad, Faisalabad) | Registration form, account settings |
| Financial Data | JazzCash / EasyPaisa account numbers, bank account details (HBL, UBL, Meezan Bank), transaction history, deposit and withdrawal amounts in PKR | Payment processing, transaction logs |
| Technical Data | IP address, device type, browser type and version, operating system, screen resolution, session duration | Automatic collection via cookies and server logs |
| Usage Data | Games played, bet sizes, win/loss history, session frequency, features accessed | Platform activity logging |
| Communications Data | Live chat transcripts, support email correspondence, feedback submissions | Customer support interactions |
| KYC Documents | CNIC scans, passport copies, proof of address, source-of-funds documentation | Verification process |
We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data, except where strictly required by law or regulation in specific compliance contexts.
777cx uses your personal data only for specific, legitimate purposes. We do not process data in ways that are incompatible with the original purpose for which it was collected. The primary purposes for which we use your data are:
777cx processes your personal data only where a valid legal basis exists. The legal bases we rely on are as follows:
777cx does not sell, rent, or trade your personal data to third parties for commercial purposes. We may share your data only in the following limited circumstances:
Data Processing Agreements: All third-party service providers who process personal data on behalf of 777cx are required to enter into data processing agreements that bind them to appropriate data protection standards and prohibit use of your data for any purpose other than the specific service they provide to 777cx.
777cx uses cookies and similar tracking technologies to operate the platform, remember your preferences, analyse usage, and deliver relevant content. Cookies are small text files stored on your device when you access 777cx.
You may control cookies through your browser settings. Note that disabling essential cookies will impair your ability to use the 777cx platform. On mobile browsers, you can manage cookies through your device's browser privacy settings.
777cx retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law and our gaming license obligations. The following retention periods apply:
At the end of the applicable retention period, personal data is securely deleted or irreversibly anonymised.
777cx implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security measures include:
Your Responsibility: No security system is infallible. You are responsible for keeping your login credentials secure and for accessing 777cx only from trusted devices. 777cx will never ask for your password via chat, email, or phone. Report any suspected unauthorised account access to our support team immediately.
As a 777cx player, you have the following rights with respect to your personal data. To exercise any of these rights, contact us via live chat or at the email address in Section 15. We will respond to all verifiable data requests within 30 days.
You may request a copy of all personal data 777cx holds about you, including your account information, transaction history, KYC records, and communications logs.
You may request correction of any inaccurate or incomplete personal data held about you. For minor corrections (e.g. email address), you may also update these directly in your account settings.
You may request deletion of your personal data where it is no longer necessary for the purposes it was collected, subject to 777cx's legal retention obligations under gaming license and AML requirements.
You may request that 777cx restrict processing of your data in certain circumstances — for example, while a correction request is being assessed or a complaint is under review.
You may request a structured, machine-readable export of personal data you have provided to 777cx in the context of your account and transaction history.
You may object to processing carried out on the basis of legitimate interests or for direct marketing purposes. Marketing objections take effect immediately upon receipt.
777cx strictly prohibits access by persons under the age of 21. We do not knowingly collect personal data from anyone under 21 years of age. Age verification is a mandatory step in the 777cx registration and KYC process.
If 777cx becomes aware that personal data has been collected from a minor, we will immediately suspend the associated account, delete the personal data, and take appropriate action in line with our responsible gaming obligations. If you believe a minor has registered on 777cx, please contact our support team immediately at [email protected].
21+ Age Requirement: The 21+ age restriction is enforced by 777cx at all stages of the account lifecycle. Providing false age information during registration is a breach of our Terms & Conditions and may result in permanent account suspension and forfeiture of funds.
777cx may send you promotional communications about bonuses, new games, PSL betting specials, and other platform news. These communications may be sent via SMS to your registered mobile number, email, or through in-platform notifications.
The 777cx platform may contain references to third-party services such as game providers and payment processors. 777cx does not control the privacy practices of third-party websites or services. When you interact with a third-party service accessed through or referenced by 777cx, you are subject to that third party's own privacy policy.
777cx is not responsible for the content, security, or privacy practices of any third-party services. We recommend reviewing the privacy policy of any third party before providing them with your personal data.
777cx reserves the right to update or amend this Privacy Policy at any time. Material changes — those that significantly affect how your data is used or your rights as a player — will be communicated to registered players via email or a prominent notice on the platform at least 14 days before taking effect.
Your continued use of 777cx following the effective date of any updated Privacy Policy constitutes your acceptance of the revised version. The "Last updated" date at the top of this document always reflects the current revision. We recommend reviewing this policy periodically.
Version history: Previous versions of this Privacy Policy are available on request by contacting our support team. Each version is identified by its effective date.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a data protection concern, please contact 777cx using the following channels:
For formal data rights requests (access, erasure, portability), please include your full name, registered email address or mobile number, and a description of your request. We may ask you to verify your identity before processing the request.
Play with confidence. 777cx keeps your personal and financial data secure with 256-bit encryption, no data selling, and full transparency on how your information is used.
777cx is strictly for users aged 21 and above. Online casino games and sports betting carry financial risk — never gamble with money you cannot afford to lose. Responsible gaming tools including deposit limits, self-exclusion, and session time limits are available directly in your account settings. Visit our Responsible Gaming page for full guidance.